Because the best way to "pay tribute" is to trivialize what they do

NBC is receding further into irrlevance by introducing a new "reality" show, where "stars" *ahem*...."face the challenges of real American heroes."

(gratitous quotation marks used to indicate air quotes)

Are you 'effing kidding me? The damage increases with the tagline "They're not in Hollywood anymore".

I may either throw up or drink heavily tonight...possibly both...and not in that order.