The flamboyantly competitive Scottish brewery BrewDog has released Sink the Bismarck!, a "quadruple IPA" that they say is the most alcoholic in the world at 41%. BrewDog had previously earned similar attention last year with their then-record-setting 32% ABV beer, Tactical Nuclear Penguin, but rival brewery Schorschbrau just weeks ago (briefly) reclaimed the beer potency title with their Schorschbock, at 40% ABV, prompting Brewdog's latest counterattack.
Sink the Bismarck!'s 41% ABV renders it more alcoholic than whiskey or vodka. BrewDog has preempted the expected accusations of irresponsibility from British alcohol awareness groups, and explains that the beer should be consumed responsibly, "in spirit-sized measures."
rewDog is no stranger to controversy over the strength of its product. Prior to the 40% Tactical Nuclear Penguin, their 18.2% Tokyo was criticized by alcohol awareness groups, so it crafted a low alcoholic brew called Nanny State.