PREVENTING GUN VIOLENCE THROUGH EFFECTIVE MESSAGING
Key Messaging Principles:
§
ALWAYS FOCUS ON EMOTIONAL AND VALUE-DRIVEN
ARGUMENTS ABOUT GUN VIOLENCE, NOT THE POLITICAL FOOD FIGHT IN WASHINGTON OR
WONKY STATISTICS.
§
TELL
STORIES WITH IMAGES AND FEELINGS.
§
CLAIM
MORAL AUTHORITY AND THE MANTLE OF FREEDOM.
§
EMPHASIZE THAT EXTRAORDINARILY DANGEROUS,
MILITARY-STYLE WEAPONS ARE NOW WITHIN EASY REACH ACROSS AMERICA.
§
EMPHASIZE THAT AMERICA HAS WEAK GUN LAWS AND
DON’T ASSUME THAT PEOPLE KNOW THAT.
§
CHALLENGE THE NRA ON YOUR TERMS, NOT THEIRS.
Years and years ago the noted Scottish psychologist R.D. Laing said, "The only sane way to adjust to an insane society is to become insane, oneself" -- or words very much to that effect.
ReplyDeleteBy that same token I have to say, "When your government becomes a criminal enterprise determined to strip you of your wealth, your property, your rights, and your means of protecting yourself, your most logical alternative is to fight fire with fire and become a criminal, yourself."
When the law acts like an enemy or an ass, DON'T OBEY IT.
Agreed. Fully.
ReplyDeleteThe problem we face is in compelling enough of our fellow citizens to band together against the Government cartel, so as to bring a fight to bear....instead of another Wounded Knee.