“What we need to do is change the way in which people think about guns, especially young people, and make it something that’s not cool, that it’s not acceptable, it’s not hip to carry a gun anymore, in the way in which we changed our attitudes about cigarettes.”AG Eric Holder, 1995
”I’ve also asked the school board to make a part of everyday some kind of anti-violence, anti-gun message. Everyday, every school at every level. One thing that I think is clear with young people and with adults as well is that we just have to be repetitive about this. It’s not enough to simply have a catchy ad on a Monday and only do it on a Monday. We need to do this everyday of the week and just really brainwash people into thinking about guns in a vastly different way.”
That's the tactics of your elected and appointed officials. Demonize the law abiding citizen at the expense of actually enforcing the laws we have.
More required reading, courtesy of the ACLU.