Eric Adams, a state senator from Brooklyn, is behind the $2,000 (£1,309) 'Stop The Sag' advertising campaign showing two men in jeans that hang low enough to display their underwear.
Mr Adams is calling for the end of the sagging trend that has become popular in men's fashion. In an online message posted on YouTube, he said: "You can raise your level of respect if you raise your pants", while pleading to young people not to "surrender control over your own image".
The politician, a retired police captain, is the latest to speak out on the trend. He follows Larry Platt, an American Idol performer who became an internet sensation earlier this year with his song "Pants on the Ground". Even Barack Obama has previously said: "Some people might not want to see your underwear. I'm one of them."
The campaign in New York follows a similar one in Dallas, where officials embarked on a 'Pull Your Pants Up' campaign in 2007, while in St Petersburg, Florida, a high school principal ordered thousands of plastic zip ties to help students pull up their trousers.
Mr Adams said he had had enough after watching a train passenger who wore a particularly low-slung pair of trousers.
Aside from adding a comedic aspect to police foot chases and providing daily humor when I see one of the idiotic oxygen thieves, this has to be just about the stupidest fashion fads that I have ever encountered. Simply wearing a sign around their necks stating "I'm a moronic lemming" would be cheaper....as well as freeing up both of their hands from having to pull their britches up every other step.